CLEANER BURN: Keeping your candle correctly trimmed allows your candle to burn evenly and cleaner avoiding annoying soot & smoke build up on walls and ceiling. 
SAFER BURN: Don't allow flame ups or a long wick to ruin your candle experience. Keep your wick cut evenly and precisely and neatly to 1/4" for the safest burn. Our wick trimmer reaches 7" into any jar or pillar candle- nice deep reach for any candle. Trim before lighting & between burns. Never leave candle unattended.
INCREASES VALUE & LIFE OF CANDLE: Keeping your candle wick trimmed at 1/4" extends the life of your candle and its enjoyment. Avoids that too fast of a candle burn issue with those long out-of-control wicks.